AUCOIN HART JEWELERS, once known as Hart Jewelers, has a storied history dating back to 1927 when the Hart family laid its foundation on St. Bernard Ave. In 1952, watchmaker Bert Aucoin joined Hart Jewelers and infused his passion for jewelry into the business over the next few years. In 1957, Bert Aucoin aquired Hart Jewelers and relocated it to Old Metairie. With a desire to keep “Hart” in the business name and further impart a distinct service culture, Bert Aucoin was able to preserve the loyal customer base of Hart Jewelers. In 1969, his sons, Tommy and Michael Aucoin, joined, followed by Tommy’s wife, Donna, and later their sons, Tommy Jr. in 1997 and Ryan in 2000.
Since its beginning, Aucoin Hart Jewelers has been committed to beautiful jewelry, personalized service, and quality craftsmanship. Each and every diamond is meticulously hand-picked to ensure the highest quality. Much of the jewelry showcased is crafted on-site, and Hart, customers can take a tour of its on-site jewelry workshop. It’s a state-of-the-art manufacturing and design facility that combines old-world craftsmanship with modern technology and is bolstered by a highly skilled staff of nearly 50 top professionals, including Graduate Gemologists, Master Jewelers, award-winning designers, Rolex-certified watchmakers, and GIAeducated sales associates.
Additionally, Aucoin Hart proudly showcases pieces from top designers, including David Yurman, Marco Bicego, Mikimoto, Ippolita, and Penny Preville, to name a few.
Aucoin Hart Jewelers stands as a gem in the local community’s jewelry scene, upholding a legacy of excellence and service. The Aucoin family’s culture of passion and commitment to its customers, instilled by Bert Aucoin, has never wavered. Aucoin Hart Jewelers is honored to share in celebrating its customers’ most significant life moments and remains a trusted destination for those seeking timeless, quality jewelry at an exceptional value.